Use it from your agent

One ClawLink account serves every agent you run. Pick the guide for yours, or connect Google Tag Manager once and call the same tools from all of them.

Google Tag Manager for OpenClawInstall, pair, connect, first prompt

Google Tag Manager for Hermes AgentInstall, pair, connect, first prompt MCPClaude Code, Cursor, any MCP clientCLI login or the remote MCP server

Setup

Connect Google Tag Manager through ClawLink's hosted setup: you sign in with Google on Stape, which runs the GTM connection. Your agent can then read your containers, tags, triggers and variables, prepare changes in a workspace and save a version. Publishing stays with you in Google Tag Manager.

Auth: Browser login (OAuth), no API keys. The credential stays on the ClawLink server; your agent holds only a ClawLink key you can revoke.
Where: the ClawLink dashboard, or ask your agent to connect it.

What your agent can do

Google Tag Manager exposes 15 tools through ClawLink.

Tool	What it does	Kind
`googletagmanager_account_read`	List GTM accounts or get one	Read
`googletagmanager_container_read`	List or get containers	Read
`googletagmanager_workspace_read`	List workspaces and their changes	Read
`googletagmanager_tag_read`	List or get tags	Read
`googletagmanager_trigger_read`	List or get triggers	Read
`googletagmanager_variable_read`	List or get variables	Read
`googletagmanager_tag_edit`	Create, update or revert a tag	Read
`googletagmanager_trigger_edit`	Create, update or revert a trigger	Read
`googletagmanager_variable_edit`	Create, update or revert a variable	Read
`googletagmanager_built_in_variable_read`	List enabled built-in variables	Read
`googletagmanager_folder_read`	List folders and what is in them	Read
`googletagmanager_version_read`	Get a version or the live one	Read
`googletagmanager_version_header_read`	List container versions	Read
`googletagmanager_workspace_edit`	Create, sync or preview a workspace	Read
`googletagmanager_version_create`	Save workspace changes as a version	Read